Gideon Galloway,
Founder, King Price Insurance
Gideon Galloway,
Founder, King Price Insurance
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Once upon a time (okay, just over a decade ago) a guy named Gideon had a big dream: What if insurance wasn’t boring, complicated, or just about profit? What if it was fair, full of purpose… And maybe even a little cool?
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Gideon pitched his dream to 41 investors. Forty. One. Most people tap out after 3 awkward Teams calls, but not Gideon! He knew this mission was bigger than premiums, presentations and endless pitches. And finally, on lucky number 42, he met a team who believed in it too.
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Enter Mergon: A bold bunch of entrepreneurial investors with a serious heart for #MakingADifference. Inspired by Gideon’s larger-than-life dream, they took a chance on King Price. Fast-forward a few years, and that R100 million startup? Now a R9 billion industry disrupter. Just like that!
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We’ve always backed the little guy. The ones who get overlooked, underestimated, or left behind. Why? Because we were the little guy once too. That journey shaped us, and now we’re paying it forward… Boldly, proudly, and with purpose.
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We don’t just sell insurance. We flip it on its head. Case in point: Our world-first comprehensive car insurance premiums that decrease monthly and our R1 insurance! (Because who says peace of mind has to cost a fortune?)
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From your car, home, business, and everything in between, we’ve got you covered. (Except for your questionable sock collection. That’s between you and your washing machine.)
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We’re a squad of believers, optimists, and realists. But we’re also moms, dads, brothers, sisters, besties, and proud South Africans. We care about our people, our communities, and our future. We’re a world-class company that’s changing the world. We just happen to sell insurance.
Our solid background and growth
Here's a quick look at our journey through the years.
Our solid background and growth
Here's a quick look at our journey through the years.
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2012
2012
Comprehensive car insurance premiums that decrease monthly. A world-first!
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2013
2013
Our dealership & broker channels open for business. (Hi there, partners!)
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2014
2014
We hit 100,000 policies & make 10,000 friends on Facebook.
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2015
2015
We officially bag our business insurance licence & get down to business. Let’s go!
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2016
2016
We expand to Namibia & start offering community insurance. Boom!
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2017
2017
We launch engineering insurance, King Price Xtreme, & start making a profit.
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2018
2018
Our #UnapologeticallySouth African braaaaai ad goes viral & we launch our app.
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2019
2019
We celebrate our seventh birthday & till new ground with agri insurance!
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2020
2020
Our pay-per-k car cover drops, helping thousands save during COVID-19.
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2021
2021
We’re valued at a whopping R5.2 billion & celebrate 200,000 policies on the books.
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2022
2022
We drop another world-first: ‘Pay as you farm’ insurance, & our waxed ad goes viral.
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2023
2023
We save our clients R220 million in decreasing premiums…
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2024
2024
Big news: Justinus van der Westhuyzen takes the crown as our new CEO!
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2025
2025
We kick off the King Price Derby Series, backing SA’s future rugby legends.
